● Hi, I’m Tara · Your SEO + AI Search Consultant
I help your brand become easier for Google and AI engines to trust, rank, and recommend.
With 7+ years of experience improving organic visibility, I build SEO and AI search strategies that strengthen your website’s authority, content quality, technical foundation, and topical relevance.
My work helps brands become easier for search engines and AI systems to crawl, understand, trust, and surface when your ideal customers are searching for answers, solutions, and services.
Years in SEO
BASED ON GOOGLE REVIEWS
Industry SERVED globally
Projects delivered
ABOUT ME
I help brands become the source AI engines cite, and the result buyers still pick.
My SEO journey started as a specialist and grew into leadership roles, including Head of SEO at Orka Socials Pvt. Ltd., where I led SEO strategy, managed campaigns, worked with cross-functional teams, and helped clients improve rankings, traffic, and conversions.
Today, I combine technical SEO, semantic content strategy, site quality analysis, local SEO, and AI search optimization to help brands build stronger visibility across Google, AI Overviews, ChatGPT-style search, Perplexity, and other discovery platforms.
You work directly with me, not a handoff to a junior, and every recommendation is backed by analysis, search data, and practical implementation experience.
OUTCOMES
What my SEO + AI search strategy will actually deliver
More than rankings. More than traffic. I help your brand build a search presence that turns visibility into conversions. Visibility that compounds across both search and AI answers like AI Overviews, ChatGPT, Gemini, Perplexity and more, measured against revenue, not vanity metrics.
ORGANIC Reach
Show up for more of the searches that matter
Expand your organic footprint by aligning your pages, content structure, and search intent with the real questions your customers are already asking.
SEARCH Rankings
Move the right keywords higher
Improve visibility for high-value terms through technical SEO, on-page optimization, internal linking, content quality, and authority-building strategies that support long-term rankings.
More conversions, not just traffic
Attract better-qualified visitors and improve the pages that convert them into leads, enquiries, bookings, sales, or consultations, not just anonymous traffic.
AI CITATIONS
Become a stronger source for Google AI answers
Structure your content, authority signals, and topical coverage so Google’s AI-powered search experiences can better understand, trust, and reference your brand.
TECHNICAL FOUNDATION
A technically sound site
Fix the technical issues that limit visibility from crawl waste and indexation problems to rendering, site architecture, internal links, and overall technical foundation.
AI SEARCH VISIBILITY
Visibility in ChatGPT, Gemini, Perplexity and other AI Platforms
Position your brand to be found, understood, and recommended when people use ChatGPT, Gemini, Perplexity, and other AI assistants to compare options and make decisions.
SERVICES
What I do
SEO and AI search services built to improve visibility, trust, rankings, and ultimately conversion. Every engagement starts with evidence: your search data, competitors, technical health, content quality, authority signals, and the opportunities most likely to move the business forward.
01
SEO Consulting
Senior-level SEO guidance for businesses that need clarity, direction, and a practical growth plan.
I help you identify what is limiting organic performance, where the biggest opportunities are, and what actions should be prioritized to improve visibility, leads, and revenue.
Holistic SEO + AI Search Strategy
One connected strategy for Google rankings, AI Overviews, and answer-engine visibility.
I combine technical SEO, on-page optimization, content strategy, authority building, and AI search readiness to help your brand become easier to find, understand, trust, and cite.
Site Quality Assessment
A thorough review of your content and site quality against Google’s Quality Raters’ Guidelines, E-E-A-T signals, and helpful content standards.
Uncover thin content, trust gaps, weak expertise signals, and site quality issues that may be limiting visibility.
Algorithm Updates & Traffic Recovery
Investigation and recovery tied to Google core updates, spam updates, helpful content update and manual actions with a clear diagnosis, not guesswork.
I investigate traffic drops, ranking losses, core update impacts, content quality issues, technical problems, and manual action risks then build a recovery plan based on evidence.
Comprehensive SEO Audit
A complete search performance audit that goes beyond technical checks.
I uncover issues across crawlability, indexation, content quality, internal linking, search intent, topical authority, structured data, backlinks, and conversion opportunities with clear recommendations you can act on.
Semantic SEO Content Audit
Turn scattered content into a stronger topical authority system.
I assess which pages should be kept, updated, merged, redirected, or removed, then map content around entities, search intent, topical coverage, and the questions your audience is actually asking.
07
Authority Building
Build the trust signals search engines and AI systems rely on.
I help strengthen your brand’s authority through content credibility, digital PR opportunities, link profile analysis, entity signals, expert positioning, and reputation-building recommendations.
08
SEO Content Strategy
Create content that ranks, converts, and supports AI search visibility.
I prioritize topics across the buyer journey from TOFU awareness content to MOFU comparison pages and BOFU conversion assets using search intent, topical clusters, competitor gaps and conversion goals so every page has a clear purpose.
09
Market Share Analysis & Competitive Research
Understand exactly where competitors are winning and how to close the gap.
I analyze keyword overlap, content gaps, SERP features, authority signals, backlinks, AI visibility, and buyer-journey coverage to reveal the highest-impact opportunities for growth.
10
Technical SEO Audit
Fix the technical barriers that stop search engines from fully accessing your site.
I review crawlability, rendering, indexation, site architecture, internal linking, page speed, structured data, canonicalization, redirects, and Google Search Console signals.
11
Redesign & Site Migration
Protect rankings through a redesign or migration, the second-leading cause of organic traffic loss.
I help plan and monitor redesigns, platform changes, domain moves, URL restructuring, redirects, content migration, and post-launch SEO checks to avoid traffic loss.
12
Local SEO Audit
Improve visibility where local customers are searching.
I audit your Google Business Profile, local landing pages, reviews, citations, service areas, local competitors, and map pack signals to create a clear plan for stronger local search performance.
Brands that trusted the work
Brands I’ve helped grow across Google and AI search
● THE PROCESS
My Rock-Solid SEO + AI Search Optimization Process
No guesswork. No bloated reports. No chasing vanity metrics. My process is built to find what is holding your website back, fix the highest-impact issues first, and grow your visibility across Google search and AI-powered search platforms.
We start with a focused strategy call to understand where your business is now, where you want to go, and whether I’m the right person to help you get there. In 30 minutes, we’ll look at your current SEO position, your biggest growth opportunities, and the challenges standing in the way. If I believe I can help, I’ll tell you exactly how. If I’m not the right fit, I’ll be honest about that too.
Before any SEO work begins, we define the goal that matters most. Is the priority more leads, more sales, more qualified traffic, stronger local visibility, or better authority in your market? Once we know the main objective, we choose the key metric that will guide the campaign. This keeps the work focused, measurable, and tied directly to business outcomes.
This is where we uncover what is really affecting your performance. My audit goes far beyond a basic technical SEO checklist. I review your full SEO foundation, including crawlability, indexation, site architecture, internal linking, content quality, topical authority, competitor positioning, and authority signals. I also assess how well your website is positioned for AI search visibility. The same strong SEO foundation that helps you rank in Google also improves your chances of being cited, referenced, and surfaced across AI-driven platforms like Google AI Overviews, ChatGPT, and Perplexity.
Once the audit is complete, every issue is prioritized by impact. We focus on the changes most likely to move rankings, traffic, leads, and visibility.
This is where strategy turns into action. After the audit and campaign goals are aligned, I work on the actual improvements your website needs. This may include on-page optimisation, technical SEO fixes, content improvements, internal linking updates, page structure changes, schema recommendations, and search intent alignment. You do not just receive a long report full of tasks. The important work gets executed.
Strong rankings are not built on your website alone. Authority building focuses on improving the trust, credibility, and visibility of your brand across the web. This includes link acquisition, digital PR, branded mentions, content promotion, and strategic off-site signals that help strengthen your overall search presence. These authority signals support traditional organic rankings and also help improve your chances of being recognised in AI-generated answers.
Every campaign needs clear reporting, not confusing dashboards or vanity numbers. You will know exactly what work was completed, what changed, and how the results connect back to the goal we set at the beginning. Reporting focuses on the metrics that matter: rankings, organic visibility, qualified traffic, leads, conversions, and commercial impact. No fluff. No vague updates. Just clear progress, clear actions, and clear next steps.
INDUSTRIES I HAVE WORKED WITH
Deep experience in competitive markets. Proven results across diverse industries.
Law firms and e-commerce are where my track record runs deepest, but the strategy carries across SaaS, managed IT, construction, dental, cleaning, aged care, and service-based businesses.
CASE STUDIES
Success Stories
Selected projects showing how stronger SEO strategy helped brands grow visibility, improve performance, reach the right audience, and create measurable business outcomes.
E-COMMERCE SEO
A gym equipment retailer lost organic visibility after a Volusion-to-Shopify migration. Critical technical SEO fixes helped to review the organic traffic after the SEO campaign.
E-COMMERCE SEO
National e-commerce retailer in the hemp-derived products space struggling to gain organic visibility in a competitive, regulation-sensitive market.
SaaS SEO
A B2B SaaS platform in the competitive martech space struggled to gain visibility for high-value keywords that drive product evaluation and demo requests.
Law Firm SEO
A Las Vegas law firm with a strong local reputation needed better organic visibility to attract more qualified personal injury and employment case leads.
TESTIMONIALS
What clients say about working with me
I had the pleasure of working with Tara on my website redesign and site migration project. His attention to detail and expertise in SEO made the process smooth and stress-free. The results speak – my organic search traffic has grown exponentially since implementing Tara's recommendations. Highly recommended!
Mukesh
Working with Tara has been an absolute pleasure. His knowledge and expertise in search engine optimization are unmatched. As a fellow SEO consultant from Nepal, I'm impressed with his ability to mentor and guide me through the complexities of SEO. Highly recommended!
SEOrs Che
Gaurav sharma
Working with Tara Bdr. Thapa Magar was an incredible experience. Tara is a top-tier SEO expert with unmatched expertise and a knack for making complex concepts simple. His guidance and mentorship have profoundly impacted my SEO skills and professional growth. If you're looking for an SEO consultant who delivers results and invests in others, Tara is the best in the business!
SEOrs Che
FAQ
Frequently asked questions
What is the difference between SEO and AI search optimization?
SEO helps your website rank and perform across traditional search engines like Google. AI search optimization focuses on making your brand easier for AI systems, answer engines, and AI-powered search experiences to understand, trust, recommend, and cite. The strongest strategy connects both because crawlability, content quality, authority, clarity, and trust signals matter across search and AI discovery.
How do you help brands get cited by ChatGPT, Perplexity, and AI search engines?
There is no single shortcut to AI citations. I focus on improving the signals that make your brand a stronger source: clear topical authority, well-structured content, entity consistency, trustworthy information, technical accessibility, brand mentions, and strong supporting pages. The goal is to make your website and brand easier for AI systems to understand, retrieve, and reference.
Do you work with clients in the US, Australia, and other markets?
Yes. I work remotely with clients across global markets, including the US and Australia. My process is built around clear communication, documented recommendations and async-friendly collaboration, so location does not limit the quality of the work.
Which industries do you specialize in?
My deepest experience is in law firm SEO and e-commerce SEO, but I have also worked across SaaS, managed IT services, construction, dental, cleaning, aged care, and other service-led industries. The core method stays the same: diagnose what is limiting visibility, improve the right search signals, and build a strategy around how customers actually search.
How long does it take to see SEO results?
It depends on your website’s current condition, competition, content quality, authority, technical health, and the type of work required. Some fixes can create movement within weeks, especially technical or indexation issues. Bigger growth from content, authority, and competitive rankings usually takes several months of consistent execution.
Can you help after a traffic drop or Google algorithm update?
Yes. I investigate traffic drops by reviewing ranking changes, affected pages, content quality, technical issues, indexation, competitors, search intent shifts, and possible site quality concerns. The goal is to identify what changed, what was affected, and what needs to be fixed to rebuild visibility.
Do you help with website redesigns or site migrations?
Yes. Site migrations and redesigns can create major SEO losses if they are not planned correctly. I help protect organic visibility by reviewing URL changes, redirects, indexation, internal linking, content preservation, technical setup, and post-launch performance.
Do you guarantee rankings or AI citations?
No ethical SEO consultant can guarantee specific rankings, traffic levels, or AI citations. What I can guarantee is a clear process, evidence-backed recommendations, honest communication, and a strategy focused on improving the signals that influence search visibility and AI discoverability.
Will I work directly with you?
Yes. You work directly with me, not a handoff to a junior team. I handle the strategy, analysis, recommendations, and consulting direction myself, so you get senior-level SEO thinking throughout the engagement.
What do you need to start an SEO or AI search project?
Usually, I need access to Google Search Console, Google Analytics, your website CMS or crawl data, keyword/ranking tools if available, and any past SEO reports or migration documents. For AI search work, I also review brand presence, content structure, entity signals, competitor visibility, and how your brand appears across answer-style search journeys.
How do you measure success?
Success depends on the project goal, but common metrics include improved organic visibility, stronger rankings for high-value queries, more qualified traffic, better indexation, increased conversions, recovered traffic, improved local visibility, and stronger presence across AI-assisted search experiences.
What does working together cost?
Every project is scoped around what your website actually needs, not a fixed package or one-size-fits-all retainer. Pricing depends on the size of your website, the complexity of the issues, the competitiveness of your market, and whether you need a one-off audit, strategy project, traffic recovery plan, or ongoing consulting support.
A local service business, a national e-commerce store, and a SaaS company will not need the same level of work, so they should not be priced the same way. After reviewing your goals, current search performance, and biggest opportunities, I’ll recommend the right scope of work and provide a clear quote before we begin.
GET IN TOUCH
Let's make you the answer
Tell me about your site. I’ll show you where the opportunity is across Google and AI search, and exactly how I’d approach it.
Book a discovery call to:
- Review your current SEO and AI search visibility
- Find the highest-impact opportunities first
- Get a custom roadmap built for your business
We book a call at a time that suits you.
I review your current SEO and AI search visibility.
You get a custom roadmap built for your business.
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